Whenever I visit popular blogs, I always find myself doing the same thing.
I find articles that have tons of comments, scroll down to the bottom of the post, and read them.
I click on any comment that has a link attached to it just to see what their website looks like. And you know what? 99% of them are terrible.
They have a sloppy design, poor navigation, and worst of all, blog posts that absolutely suck.
You see, you can get away with murder on a blog… as long as your posts are helpful and well written!
But if they aren’t, you’re just wasting your time.
Let’s Fix This
This post is for anyone that has the desire to become a better blog post writer.
As I write this, I’m imagining myself speaking face to face with the owners of all the shitty blogs that exist in the world.
These people need some tough love and I’m going to give it to them.
If you decide to stick around till the end, you might just learn something yourself.
If you want people to actually visit your blog and read your posts you need to make it worth their time.
People aren’t going to take time out of their busy schedules to visit your site just to make you feel better about yourself.
Human’s are selfish by nature and when we do something we always want to know what’s in it for us.
So, if you blog posts don’t do anything to improve your reader’s lives, they won’t waste their time on your blog.
Help others and you’ll help yourself.
Write What You Know
Always write from experience!
Don’t be like all of the other internet marketing fakers that try to bullshit their way to the top.
You need to learn how to bleed on the page and be vulnerable.
Tell the reader your story while helping them along the way.
For example, the bulk of my articles are about bodybuilding, making money online, and quitting the 9-5 life.
Because I’ve actually done all of those things successfully.
Nowadays, you’ll notice that I’m now starting to write articles specifically about blogging.
That’s because I’ve been doing it consistently for over a year. That year has provided me with some wisdom that I can now offer on the subject.
The best way to get better at something is to actually do it.
The more that you write the better you’ll become.
Try to set aside an hour every day where you do nothing but write.
At first, it will feel like pulling teeth, but as time goes by, you’ll learn how to manipulate words and sentence structure like a god damn pro.
Use Different Headings
Please, for the love of god, use different sized headings in your articles.
Nobody has read a website that is just one huge block of text since the fucking 1990s.
Every new topic needs a different H2 headline.
This makes your post easy to scan in a day in age where people rarely read articles from start to finish.
Use Line Spacing
Have you noticed that I never have blocks of text that are longer than 5 lines?
This is because people like short sentences and small blocks of text.
Nobody wants to read a blog that looks like a 5 paragraph essay that you wrote back in high school.
Line spacing is your friend.
Create An Outline
Do you want to be able to write great blog posts in as little time as possible?
Then do yourself a huge favor and create an outline before you start writing the actual article.
A good outline will contain all of the H2s that you plan on writing about so that you can easily go from one thought to another.
Unfortunately for me, I failed to do this early on, which made writing new posts incredibly difficult.
I would stumble along from one thought to another and have no real idea of where the blog post was going.
Instead of doing what I did, make your writing process organized from the start.
Once you have your outline complete, start creating your content right away.
Treat every H2 heading like it’s own mini blog post.
DO NOT EDIT AS YOU GO.
Just focus on getting all of your ideas onto the laptop and leave the editing for later.
Get The Headline Right
The headline is the most important part of a post.
Without a compelling headline, your time will be wasted because nobody is going to feel like clicking on your content.
Bad Headline Example: How To Write A Blog Post
Good Headline Example: How To Write Blog Posts That Don’t Suck
See the difference?
The first headline is generic and bland while the second headline has some attitude. It packs a punch and will not be ignored.
Edit Like A Pro
Nobody in the world has the ability to write a flawless first draft.
Nope, not even the highest paid writers in the world.
You see, most pro bloggers and writers have a secret that they don’t want you to know.
They all have professional editors that look over their work.
All of their first drafts suck just as bad as yours do. But fear not. You don’t need to have a professional editor at your disposal in order to create amazing blog posts.
Instead, start implementing the following steps.
Once you are done writing your first draft, read through it silently and fix all the obvious mistakes.
Your first draft will always be terrible so, your first read through is going to take a while.
Just take your time and try not to miss anything.
Next, you are going to read through your post again, but this time you are going to be reading it out loud.
This will help you easily identify areas that have bad sentence structure.
Once you find an area that you stumble over, rearrange it until it sounds like a normal free-flowing conversation.
Always try to get your point across while using the least amount of words possible.
Unnecessary filler words need to be deleted so that your readers can easily scan your content.
Use contractions when possible and get rid of any filler words such as and, that, and then when they aren’t necessary.
Use Multiple Points Of View
The last thing I like to do is look at my blog post from different points of view.
I’ll view it in the WordPress editing area, as a preview on my actual website, and on my mobile phone.
For some reason, looking at your post in different formats and screen sizes helps you catch every mistake.
Let Your Words Simmer
Never try to write a rough draft, edit, and publish all in one sitting.
Instead, write your outline and rough draft together and then stop.
Step away from your work for a few hours and then come back.
This will help you see your work more clearly which will make your editing more effective.
I take at least one full day to write and publish all of my posts.
Write How You Talk
Don’t try to sound like those boring generic articles that you read on ehow.com (is that even still a website?).
People come to your blog to hear from YOU.
Your readers like your opinion and your own unique way of presenting them.
SO GIVE THEM WHAT THEY WANT!
Write exactly how you talk.
If you cuss a lot when you talk then you need to do the same in your posts.
If you like to tell jokes and use humor then be funny when you write.
Your writing should clearly sound like it came straight from your mouth.
If you still don’t get what I’m trying to tell you, ask yourself this question while you edit every post.
Would my friends and family know that I wrote this if they randomly found it on the internet?
The answer should always be YES.
Have A Strong Opinion
Never try to write a blog post that dances around the sensitive subjects of the world.
The world already has too many politically correct pussy ass bitches walking around in it.
People like to be entertained by controversial figures.
Have a strong opinion or be ignored forever.
Don’t Be A Perfectionist
Don’t get too hung up on making every little thing about your blog post PERFECT.
Sorry Jack, but it just ain’t gonna happen.
When you get stuck in the rut of trying to be perfect you only hold yourself back from greatness.
Say what you have to say, spend some time editing, publish the motherfucker, and move on to the next post.
If you want to experience decent growth you need to keep churning and burning.
Just Be Yourself
At the end of the day, all you can do is be yourself.
People will either like your writing style and agree with your opinions or they won’t.
It’s that simple.
As long as you just be yourself, you will attract the type of readers that you actually want on your blog.
Owning a blog with a loyal readership (even a small one) has the ability to change your life forever.
Seriously, all it takes is a dedicated following of about 500 readers to change everything.
So what are you waiting for?
GET TO WORK.
From The Man Himself –
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